A leading supplier of process control and yield management solutions for the semiconductor
and related microelectronics industries, the client is headquartered in San Jose,
California, with sales and support facilities around the world. In 2005 the company
decided to put a captive R&D and engineering development center in Chennai,
India. For this the company spent millions of dollars for real estate infrastructure
and realized it was facing significant challenges in terms of the kind and quantity
of talent it needed.
The client approached Summit to assist them with their recruitment challenges. Summit’s
team conducted a need and gap Analysis of the client’s requirements and presented
it to their Global HR group. The key findings and challenges were:
- The client has low or non existent brand recognition in India
- They had non hire agreements with many of the outsourcing companies that were potential
pools for hiring in India
- In line with their global hiring practices, the client had rigorous expectations
on educational qualifications, the alma mater of the engineers, and a critical cultural
fit requirement with the organization
- The internal interview was multi stage and involved cross border interviews between
US and India mangers and teams
- The client wanted to utilize a uniform on-boarding practice across US and India
- The client was 75th percentile pay master
- Most of the recruitment vendors that were engaged were actively working with their
competitors (in terms of talent competition) who had much longer track record in
India.
Summit created a customized process based on their award winning System for Talent
Supply & Retention (STAR) and allocated a dedicated team of project manager,
on site recruiters and off site sourcers. To address strategic and tactical challenges
they designed and implemented various methods to source and recruit the best-fit
candidates:
- An in-depth research on companies in India in the semiconductor space
- Extensive mapping of the relevant organizations, technology used, delivery and development
responsibilities of relevant teams
- Resource mapping - thorough research and line review to short list sources based
upon client hiring criteria
- Targeted communication with prospective candidates utilizing demographic, life event,
psychographic data
- Brand awareness and positive positioning of the client - a new entrant in India
amidst the talent community
- Regular social and professional networking in relevant communities and user forums
- Creation of an innovative referral program
- Active marketing to college campus and interaction with several college alumni departments
to identify suitable alumni
- Promoting client career opportunities in internet news groups & professional
associations
By acting as a strategic partner rather than a tactical non aligned vendor Summit
was able to provide significant competitive advantage for the client. They understood
individual manager expectations, personalities and requirements which meant that
they could source, find and offer suitable jobs matches to candidates in line with
their aspirations and career goals.
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